The Kutenai Art Therapy Institute (KATI) practices equity hiring. We encourage applications from people with current barriers to employment due to systemic oppression; including, but not limited to people who identify as Indigenous, Black, a Person of Colour, a person with visible and/or invisible disabilities and/or LGBTQIA2S+. Applicants are welcome to self-identify in their application.
Marketing Coordinator
Reports to: Executive Director
Status: Part-Time Employee
Hours: Approximately 8–10 hours per week
Compensation: $30–$35 per hour, based on experience
Location: Nelson, BC / Hybrid
About KATI
The Kutenai Art Therapy Institute (KATI) is a post-baccalaureate art therapy training institute located in Nelson, British Columbia. For more than 30 years, KATI has trained professional art therapists while contributing to the well-being of individuals and communities through art therapy, education, and community-based programming.
Position Overview
KATI is seeking an experienced, creative, and highly organized Marketing Coordinator to lead the day-to-day implementation of our marketing activities.
Working closely with the Executive Director and other members of the KATI team, the Marketing Coordinator will help increase awareness of KATI, support student recruitment, promote Continuing Education programs and community initiatives, and strengthen engagement with our broader community.
This is a hands-on role for someone who is comfortable taking an established direction and turning it into consistent, thoughtful marketing activity. The ideal candidate can independently manage projects from idea through execution, while maintaining KATI’s warm, relational, and professional voice.
Key Responsibilities
Marketing Coordination & Planning
Develop and maintain an annual marketing calendar aligned with KATI’s admissions cycles, Continuing Education programs, events, and organizational priorities.
Coordinate and implement marketing campaigns across digital and community channels.
Work with the Executive Director to translate organizational priorities into practical marketing campaigns and activities.
Maintain consistency in KATI’s brand, messaging, visual identity, and tone.
Coordinate marketing timelines, assets, deadlines, and deliverables.
Identify opportunities to increase awareness of KATI locally, provincially, and nationally.
Admissions & Student Recruitment
Support marketing for KATI’s Art Therapy Diploma program, with a focus on generating prospective student inquiries and applications.
Develop campaigns for key stages of the admissions cycle, including early admissions, application deadlines, information sessions, and program launches.
Create marketing materials and content that help prospective students understand KATI’s programs and pathways into the art therapy profession.
Support outreach to universities, colleges, prospective feeder programs, professional communities, and other relevant audiences.
Work with the admissions team to understand where prospective students are coming from and which marketing activities are generating meaningful inquiries and applications.
Continuing Education Marketing
Develop and implement marketing campaigns for KATI’s Continuing Education courses, workshops, and professional training.
Create promotional timelines for individual programs to ensure marketing begins early enough to support enrolment goals.
Develop email, social media, website, and promotional content for Continuing Education offerings.
Help identify and reach new professional audiences beyond KATI’s existing community.
Support the promotion of instructors, faculty expertise, and specialized KATI training.
Digital Marketing & Content
Coordinate KATI’s social media presence and maintain a consistent content calendar.
Write, edit, schedule, and publish engaging social media content.
Develop and coordinate email marketing campaigns and newsletters.
Create and update marketing content for the KATI website.
Develop simple branded graphics and promotional materials using Canva or similar tools.
Coordinate photography, testimonials, stories, and other content that communicates the experience and impact of KATI.
Support paid digital advertising campaigns as required.
Community Awareness & Storytelling
Help tell the story of KATI’s impact as both an educational institution and a member of the Nelson and broader Kootenay community.
Promote community programs, partnerships, events, and student-led initiatives.
Identify opportunities for local media coverage and community outreach.
Support the development of press releases, stories, and other communications that increase awareness of KATI’s work.
Help communicate the impact of KATI students and graduates in communities across Canada.
Analytics & Continuous Improvement
Track key marketing indicators, including website traffic, email engagement, social media performance, inquiries, applications, and Continuing Education registrations.
Help establish simple systems for understanding how prospective students and Continuing Education participants hear about KATI.
Provide regular, concise reporting on marketing activities and results.
Use available data to recommend adjustments to campaigns, messaging, and marketing channels.
Test new approaches and identify opportunities to improve marketing effectiveness within KATI’s available resources.
Qualifications & Experience
The successful candidate will ideally bring:
3–5+ years of experience in marketing, communications, digital marketing, or a related role.
Demonstrated experience independently coordinating and executing marketing campaigns.
Strong writing, editing, and storytelling skills.
Experience with email marketing, social media, websites, and digital content.
Experience creating professional marketing materials using Canva or similar tools.
Strong organizational and project management skills.
An ability to manage multiple priorities and deadlines within limited weekly hours.
Comfort working independently while collaborating closely with a small team.
Experience using analytics to understand and improve marketing performance.
Strong attention to detail and a commitment to thoughtful, inclusive communication.
Experience in post-secondary education, non-profit organizations, mental health, arts and culture, professional education, or purpose-driven organizations would be considered an asset.
Experience with Squarespace, Canva, email marketing platforms, Meta advertising, Google Analytics, or similar digital marketing tools would also be an asset.
The Person We're Looking For
You are someone who can see both the big picture and the next practical step.
You don't need extensive direction to move a project forward. You can take a goal such as increasing applications, filling a Continuing Education course, or increasing local awareness of KATI and translate it into a realistic campaign with clear messaging, appropriate channels, and a timeline.
You are a strong communicator who understands that effective marketing is not simply about producing more content—it is about reaching the right people with meaningful information at the right time.
You are comfortable working within a small organization where relationships matter, resources need to be used thoughtfully, and people often wear more than one hat.
Working at KATI
KATI values collaboration, creativity, inclusion, relational accountability, and thoughtful communication. We strive to create a workplace where people have autonomy in their roles while remaining connected to the broader work and purpose of the organization.
This position offers the opportunity to shape how KATI shares its story, reaches future art therapists, supports professional learning, and strengthens its connection with the communities we serve.
Equity Hiring Statement:
KATI practices equity hiring and encourages applications from individuals facing systemic barriers to employment, including Indigenous, Black, and People of Colour (IBPOC), persons with visible or invisible disabilities, and individuals who identify as LGBTQIA2S+.
To Apply:
Please send a cover letter and resume to the Executive Director Melissa Welsh mwelsh@kutenaiarttherapy.com
